James B. Rule Replies

Horst brand faults me for failing to identify market ideology as a “coherent system of thought, embodying a politically legitimating purpose.” I don’t think that this charge withstands even a casual reading of my essay, which inveighs at length against the ascendance of market ideology and many of its political applications.

What’s really at issue here, I think, is our differing attitudes to what he might call the “coherence” of market thinking. Brand, like the marke...